How it works

From brand to
the road.

15 signature sponsorship positions exist across the whole project. Here is exactly what happens when you take one.

01
Choose a supercar
Three campaigns are open: a Porsche 911 Turbo S, a McLaren 750S and a Lamborghini Aventador. Each has its own funding target and sponsorship pricing.
02
Explore the real vehicle
Study the actual car from left, right, front, rear and above before you decide. Every perspective shows the real vehicle, clean and unobstructed.
03
Select one of five signature positions
Each vehicle offers only five signature sponsorship opportunities, designed for maximum visual presence and exclusivity: Front Hero, Left Side Exclusive, Right Side Exclusive, Roof Crown and Rear Signature.
04
Upload your brand asset
Send us your logo as PNG, JPG, SVG or PDF, plus any design preferences or campaign ideas. Final placement and production artwork will be coordinated after sponsorship approval.
05
Secure the position
Your position is held while you complete the request. Choose bank transfer, invoice, SEPA or a fast payment method, accept the applicable terms and receive your confirmation.
06
Your brand becomes part of the car
After branding review and approval, your brand runs on the vehicle, on the Sponsor Wall and on your own sponsor profile page.

Choose your position

Each position gives one sponsor a large, clearly defined part of the vehicle and becomes part of the overall DRIVEN BY BRANDS project.

More than a logo on a car.

Your approved branding is professionally integrated into the selected area of the real vehicle.

Each primary sponsorship area is assigned to one sponsor only during the applicable campaign period.

Your company is shown as an official partner on the Driven By Brands website.

A dedicated sponsor profile containing:

Your brand is displayed on the official Sponsor Wall.

Where relevant, approved sponsors may be featured in:

Become part of a highly visual project connecting brands, automotive culture and community-funded vehicles.

After approval and successful completion of the sponsorship process you receive an official digital sponsorship confirmation.